Philosophy Old

The Label

Why does a brand have to be so singular in focus or fulfill a specific niche.. We're complex individuals with a variety of passions and interests. The clothing in our closet. The music we listen to. The aspirations we pursue.


Every day is a different outfit, a different obstacle, a different situation. And while no day or its contents are ever the same, our personality is the thread that connects those differences. Our personality doesn't waver. It's who we are.


personality >                    .

The Mindset

we believe in..
- Few things, but nice things -
- Exploring the world around us -
- Talking to strangers -
- A desire to learn, and an obligation to understand -
- Family and Friends -
- People helping People -
- us -